What Makes a GUND Plush a GUND
GUND has been making soft toys since the nineteenth century, and the house style has barely moved: a rounded, sit-up-straight shape, a slightly shaggy fur that stays soft after washing, and a face with a corduroy nose and small dark eyes that reads as friendly rather than cartoonish.
The range on this page covers the two things families actually buy. First, the classic teddy bears — the fifteen-inch Toothpick with its tousled fur, the twelve-inch classic bear in a gift box, and the animated bunny that sings and moves for a younger child. Second, the character plush, including the recycled-materials Bluey figures made for toddlers who want the character from the screen in their arms.
None of it needs batteries except the animated pieces, and every one of them is designed around the one thing a plush toy has to survive: being loved hard, dropped in the garden and washed again.
GUND Bluey Recycled Soft Plush 13”
GUND Toothpick Teddy Bear 15”
Baby Flora Animated Singing Bunny Plush 12”
BOE Classic Teddy Bear Plush 12”
Which GUND Toy for Which Child
For a baby or a toddler, the soft classic bears and the recycled-material character plush are the right end of the range: light, squashy, embroidered features, and a size small hands can hold without help. The animated singing bunny sits here too — it moves gently and plays a lullaby rather than making sudden noises.
For an older child, the larger teddy bears are the ones that become a fixture. Fifteen inches is big enough to be a proper bedtime companion and still small enough to travel; the tousled-fur finish hides the wear that a flatter plush shows within months.
As a gift for an adult — and GUND is bought as often for adults as for children — the gift-boxed classic bears do the job on their own: no assembly, no age grade to worry about, and a shape that has not needed redesigning in a century.
GUND Plush — FAQ
Many of the plain plush bears are surface-washable and some tolerate a cool, gentle machine cycle inside a pillowcase, but this varies by toy and every listing carries the manufacturer’s own care label. Anything with electronics inside — the animated singing plush, for example — must only ever be surface-cleaned with a damp cloth. Always air-dry rather than tumble-dry, and brush the fur back up while it is still slightly damp.
The classic soft bears and the recycled-material character plush are generally graded from birth or from twelve months, because they use embroidered features instead of hard eyes and noses. Animated and battery-powered pieces carry a higher grade. The exact age is stated on each listing — we repeat it rather than estimating it.
Yes, and it is one of the reasons the brand has lasted. The classic bears come gift-boxed, hold their shape after years of handling, and are a recognised name for new-baby, christening and get-well gifts — the sort of present that is still in the house when the child has grown up.
A GUND bear is pure plush: fabric, stuffing and stitching, with no sensors, motors or sounds unless you choose one of the animated pieces. An interactive Little Live Pets toy has electronics under the fur and reacts to touch. One is for comfort and keeping, the other is for play that answers back — and most children end up wanting one of each.
Pick a Plush That Lasts
See the current GUND line-up, with today’s prices, sizes and character ranges.